Digital Marketing for Auto Repair Shops

Your competitors are online. Your shop should be too.

We build websites, run local SEO, and manage email marketing for independent mechanic shops. Transparent pricing. No contracts.

3.2×

avg. increase in inbound calls

47

shops currently active

90 days

avg. time to first results

$0

setup fees, ever

The Problem

Most auto shops are practically invisible online.

70%

of independent shops don't show up in Google's local map pack — the first thing customers see.

8 in 10

people search online before choosing a mechanic. If you're not there, they're going to your competitor.

Most shops

have no email list, no follow-up system, and leave thousands in repeat business on the table every month.

What We Do

Everything your shop
needs to grow online.

01

Website Design

A fast, mobile-first website built to convert visitors into booked appointments. 5 pages, appointment booking, speed optimized, and fully yours — no monthly hosting fees to us.

From $1,200
02

Local SEO

We get your shop into Google's map pack — the 3 results that appear before everything else. Includes Google Business Profile optimization, citation building across 50+ directories, review generation, and monthly rank tracking.

Monthly service
03

Email & SMS

Automated service reminders, seasonal promos, and win-back campaigns sent to your customer list. Set up once, runs on its own. Average shop recovers 15-20% of lapsed customers within 90 days.

Monthly service

Transparent Pricing

No surprises. No contracts.

Cancel anytime with 30 days notice. Website builds are a separate one-time fee.

Starter

$400/mo

Get found on Google.

  • Google Business Profile full setup & optimization
  • Citations built on 50+ directories (Yelp, BBB, RepairPal & more)
  • NAP consistency audit — fixes bad listings that hurt rankings
  • Review request system via SMS after each service
  • 2 GBP posts per month
  • Monthly rankings & traffic report
Get Started

Standard

$800/mo

Get found and stay in front.

  • Everything in Starter
  • 4 email campaigns per month
  • SMS marketing to your customer list
  • Automated service reminder sequences
  • Lapsed customer win-back campaign
  • Priority support
Most Popular — Get Started

Premium

$1,500/mo

Full-stack digital presence.

  • Everything in Standard
  • 4 SEO blog posts per month
  • Service + city landing pages
  • Competitor ranking tracking
  • Monthly strategy call
  • Quarterly website updates included
Get Started

Website builds start at $1,200 — one-time fee, you own everything.

Why Pacesetter

We know cars. We know marketing.

Most marketing agencies don't know the difference between a timing belt and a serpentine belt. We do. That means we speak your customers' language, understand your services, and know what drives someone to book an appointment.

We work exclusively with independent auto repair shops — no generic packages, no corporate bloat, no 12-month contracts. Just straightforward marketing that gets your phone ringing.

Published Pricing

You know exactly what you're paying before we ever talk.

Month-to-Month

Cancel with 30 days notice. We earn your business every month.

You Own Everything

Your website, your content, your data. Always.

Auto Industry Only

We only work with auto repair shops. We're not generalists.

Get In Touch

Let's see if we're
a good fit.

Fill out the form and we'll take a look at your current online presence for free. No pitch, no pressure — just an honest breakdown of where you stand and what we'd do differently.

Free website audit included
Response within 1 business day
No obligation, no pressure